Powered by School Food Professionals
In collaboration with the Chef Ann Foundation, we launched a public education campaign that puts a spotlight on the skill, innovation, and commitment of School Food Professionals working to improve school meals for kids across California.
This statewide campaign targeted parents, community members, and prospective school food professionals through a strategic combination of paid digital and OOH advertising, social media, and monthly blogs and newsletters.
On social media, we uplift recipes from various CA school districts and share tips and tricks to inspire school food professionals across the country.
Powered by School Food Professionals Awards Collateral
In spring 2025, the campaign held an award ceremony to celebrate the skill and creativity of school food teams improving food for students throughout California. For this effort, we developed an elevated branded look that was carried through a variety of printed materials.
Credits
Digital Strategy & Copywriting: Allison Domínguez
Designer: Jasmín Quiñones