Powered by School Food Professionals
Managed by the Chef Ann Foundation, this is a first-of-its-kind public-education campaign that puts a spotlight on the skill, creativity and commitment of School Food Professionals working to improve school meals for kids across California.
With a multi-flight digital ad campaign and a consistent presence on social media, this campaign successfully highlights the important behind-the-scenes work school food professionals do everyday in California schools.
On social media, we highlight recipes from CA school districts and share tips and tricks to inspire school food professionals across the country.
Powered by School Food Professionals Awards Collateral
In spring 2025, the campaign held an award ceremony to celebrate the skill and creativity of school food teams improving food for students throughout California. For this effort, we developed an elevated branded look that was carried through a variety of printed materials.
Credits
Digital Strategy & Copywriting: Allison Domínguez
Designer: Jasmín Quiñones